I value privacy. I'm a pretty private person myself. You will never be contacted directly with any kind of marketing or newsletter. I figure if you need some great graphic design you know just where to find me! The only information that is gathered or stored are email addresses and telephone numbers if supplied by you through the online contact form on this website or via direct transfer of information when meeting in person via business cards etc. Again that's when you've opted to give me your details. Your information is stored securely and only for the purposes of discussing potential or ongoing projects. If after a period of 12 months from our first contact or after a project is completed we have not communicated or begun a new project your details will be deleted. Only A spark A flame A fire has access to your information. If for any reason you wish to have your details removed just let me know and I will delete them from my contacts.
Charis wanted to update her logo and branding to better emphasise the quality and concept behind her business as an artist blacksmith. The logo needed to represent her product and also be useful as a small 1cm makers mark that could be punched into finished pieces as her 'signature'. Areas of focus were to create a visual identity that steered away from the cliches of blacksmith branding and had a contemporary feel.
The logo design for Sculpted Steel is a monogram of the business, combined into a shape that represents the concept of the flat, steel panels that Charis will be producing in the future. The choice of typeface plays on the notion of natural, feminine form, tradition and the harsh stencil lettering found in cut steel plates and industrial settings. A colour palette of cool blue, representing steel, and a warm grey, representing the softness of form in Charis' work was chosen. The use of metallic foiling in printed pieces is a reference to the material and adds a feeling of quality to the brand.
