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PROJECTS

Claire Howard Jewellery

The brief

Claire, a jewellery maker from Norfolk, wanted to take her brand to the next level and connect her visual identity with her products. The brief required a close look at what made her jewellery unique and rethink her positioning.

The results

The original branding that Claire had had served its purpose in getting her so far. But the overall connection between her products, website, print and packaging wasn't quite as coherent as it needed to be. Moreover, her logo wasn't working to represent her brand in an emotional sense, and it wasn't working in a technical sense either. So we set about working together to create a logo and brand that worked. Along with the logo came the creation of a paired down colour palette that had the right look and feel of the coast where she works as well as a selection of a typeface that matched both he logo design and also reflected the values of the brand. This was all matched with custom watercolour illustrations that appear throughout all media. The logo was also designed to be effective in various media such as foil, embossing and as a maker's mark.

Claire Howard Jewellery
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