What Jane Needed.

Jane had been successfully selling her work on Etsy for years, but as her business grew she needed her own ecommerce home — somewhere she could sell directly, showcase upcoming events, and build a platform that could grow with her. The brief was clear: create a joyful, on-brand online shop that felt true to Jane and her work, was easy for her to manage day-to-day, and had the flexibility to add a blog and new features in future.

How I helped.

Services Provided: Webflow website design, ecommerce development, brand-led web design for a small creative business.

Rather than reach for a template, I designed the site from scratch — starting with discovery sessions to understand Jane's brand voice, her customers, and what she wanted the site to feel like to visit. Jane already had a strong visual identity in place, so the design process was about translating that faithfully into a web experience. Details from her printed materials — including Polaroid-style image containers and stitched border elements — were woven into the design to create a site that felt consistent with everything else she put out into the world.

The finished site gives Jane a fully custom, responsive Webflow ecommerce platform she owns and controls. It includes an easy-to-use content management system so Jane can update products, add events, and manage her shop without needing a developer. The design is warm, positive, and unmistakably Jane — and it's built to scale as her business continues to grow.